Did You Know The Lynn Sage Cancer Research Foundation Lights Chicago Pink In October?

Northwestern Medicine
Cancer Care/Oncology September 20, 2013
Chicago skyline lighting up pink By Jo Aaron

Jo Aaron is on the Executive Board for the Lynn Sage Cancer Research Foundation. She is a freelance writer for People.com,* Nickelodeon, Elizabeth Street, Red Tricycle, and Wetpaint Moms and blogs at Dirt from the Playground.* Jo lives in Chicago with her husband Brad, 5-year-old son Fisher, and 3-year-old daughter Sawyer. 

Within the next few weeks, most of the stunning Chicago skyline will start lighting up pink in honor of National Breast Cancer Awareness Month.

No one gets paid to do this. The Lynn Sage Cancer Research Foundation* does not receive donations in exchange for the spectacular light show. The skyline will omit a rosy glow for only selfless purposes—to remember those we’ve lost, to honor those who are suffering, to remind women to be proactive about their health, and to encourage people to get involved to help find a cure for breast cancer.

11 years ago, the Lynn Sage Cancer Research Foundation decided to light Chicago pink* in hopes of reminding at least one woman to get a mammogram; to inspire just one person to donate what they could to research; and to make sure that mothers, and their daughters and their granddaughters wouldn’t have to fight against the life-threatening disease.

Of course, we recognize that the money we raise as a foundation makes an enormous impact when it comes to funding research. We often say how lucky we are to have an unparalleled medical team like the incredible one at Northwestern Memorial Hospital that works tirelessly to find a cure, or at least to slow down the cancer, to end the pain and to explain away the why’s to patients.

So while we don’t underestimate the more than $1 million the Lynn Sage Cancer Research Foundation raises each year, our board feels very strongly that educating the public is almost as important as the dollars.

If women don’t know what resources are available to them, how can they be expected to request potentially life-saving procedures like mammograms, or learn how to administer a self-performed breast exam, or ask their doctor about research such as the link between obesity and breast cancer?

There is so much information out there, but if we don’t share it with the public, we’re not doing much of a service.

That’s what the Lynn Sage Cancer Research Foundation is all about—giving back to the public, educating the public, and hopefully, helping to save the lives of many.

And that’s why, once again, this October the Lynn Sage Cancer Research Foundation lights Chicago pink. 

To learn more about the "Light the Way to Find a Cure" effort, visit the Lynn Sage Cancer Research Foundation website.*
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